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Not Every Post Will Hit | DIY Content, Viral Flops & Creator Burnout | NILfluencer
What happens after you go viral—and what if you never do?
In this episode, Rachel Mueller aka The Girl IQ joins Dr. G to talk about the mental side of content creation, how DIY helped her build an empire, and why the bloopers sometimes beat the hacks. From burnout to branding, she shares the unfiltered truth behind her viral moments, flops, and everything in between.
What you'll learn:
– How to survive (and thrive) when your content doesn’t go viral
– Why passion is the only real protection against burnout
– Rachel’s process for finding new DIY ideas that work
– How to embrace imperfection—bloopers, fails & awkward moments
– Why content strategy = trial and error + trust
– How social platforms are changing (again)—and how to keep up
Who will love this episode:
– Creators trying to grow a consistent presence online
– Female athletes exploring personal branding through DIY content
– Student-athletes learning to use content as influence
– Teens and college students balancing creativity & mental health
– Coaches and mentors helping Gen Z athletes build NIL platforms
Timestamps:
00:00 – Intro: Rachel returns to talk DIY, virality & staying consistent
04:00 – The pinecone pumpkin, dishwasher hacks & how ideas are born
08:00 – Bloopers, flops & learning to laugh at yourself
12:00 – DIY chaos, vision, and creative trial & error
17:00 – “They’ll hate you, then love you, then hate you again”
22:00 – The mental game of content creation & self-worth
28:00 – Posting on 8 platforms: consistency beats perfection
35:00 – Burnout, purpose & posting even when no one’s watching
42:00 – What social platforms teach us about resilience
48:00 – Advice for new DIY creators & building something that lasts
Stay Connected:
- Like this video if it helped you
- Share your NIL journey or questions in the comments
- Subscribe & hit the bell icon to master your NIL potential Welcome to NILfluencer – where your name meets opportunity
Follow Rachel: @TheGirlIQ on all platforms
Available on Spotify, Apple Podcasts, and all major platforms.
📸 Follow us: @Pacific.Lens.Studios
📥 Contact: [email protected]
Ep. 3
#NILfluencer #TheGirlIQ #DIYContent
View all episodes
By Rachel MuellerWhat happens after you go viral—and what if you never do?
In this episode, Rachel Mueller aka The Girl IQ joins Dr. G to talk about the mental side of content creation, how DIY helped her build an empire, and why the bloopers sometimes beat the hacks. From burnout to branding, she shares the unfiltered truth behind her viral moments, flops, and everything in between.
What you'll learn:
– How to survive (and thrive) when your content doesn’t go viral
– Why passion is the only real protection against burnout
– Rachel’s process for finding new DIY ideas that work
– How to embrace imperfection—bloopers, fails & awkward moments
– Why content strategy = trial and error + trust
– How social platforms are changing (again)—and how to keep up
Who will love this episode:
– Creators trying to grow a consistent presence online
– Female athletes exploring personal branding through DIY content
– Student-athletes learning to use content as influence
– Teens and college students balancing creativity & mental health
– Coaches and mentors helping Gen Z athletes build NIL platforms
Timestamps:
00:00 – Intro: Rachel returns to talk DIY, virality & staying consistent
04:00 – The pinecone pumpkin, dishwasher hacks & how ideas are born
08:00 – Bloopers, flops & learning to laugh at yourself
12:00 – DIY chaos, vision, and creative trial & error
17:00 – “They’ll hate you, then love you, then hate you again”
22:00 – The mental game of content creation & self-worth
28:00 – Posting on 8 platforms: consistency beats perfection
35:00 – Burnout, purpose & posting even when no one’s watching
42:00 – What social platforms teach us about resilience
48:00 – Advice for new DIY creators & building something that lasts
Stay Connected:
- Like this video if it helped you
- Share your NIL journey or questions in the comments
- Subscribe & hit the bell icon to master your NIL potential Welcome to NILfluencer – where your name meets opportunity
Follow Rachel: @TheGirlIQ on all platforms
Available on Spotify, Apple Podcasts, and all major platforms.
📸 Follow us: @Pacific.Lens.Studios
📥 Contact: [email protected]
Ep. 3
#NILfluencer #TheGirlIQ #DIYContent