What happens when a power brand benches itself out of the wholesale game? 

Predictions that a flood of brands would follow Nike’s narrow direct-to-consumer game plan turned out to be unfounded. In fact, a series of retail deals, store format revamps, and business model launches have broken out in the wake of Nike’s bow-out. A wholesale heyday is underway, and retailers have channeled their fears of loss into new strategies. In this episode, Carol Spieckerman tracks the aftermath of Nike’s wholesale pull-back and reveals why retail’s “brands are dead” drumbeat may be getting dimmer by the minute.

In this episode you’ll learn:

·      Why brands are leaning into wholesale again

·      How heroic brand headlines miss the point

·      Why exclusive brand deals are (thankfully) dying

·      How online search can seal the deal for brands

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