In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore how innovation, sustainability and intelligence are reshaping luxury, through two timely conversations. 

The episode opens with Michael Lohscheller, CEO of Polestar, who discusses leading a premium EV brand through global uncertainty, Polestar’s positioning as a design-led brand “not for everybody,” and why disciplined growth, sustainability and retail trust remain central to its long-term strategy. 

In the second half, Pablo Mauron, Managing Partner at DLG (Digital Luxury Group), joins Robin to unpack why the luxury industry is stuck in an "experimentation gap" despite widespread urgency, introducing Model Context Protocol (MCP) as a way that could transform AI tools from generic assistants into luxury intelligence strategists.

Tune in for:

• Why EV adoption is a long-term transition, not a short-term race
• How Polestar balances performance, sustainability and brand focus
• The role of trust and retail experience in scaling a premium EV brand
• Why delaying AI adoption compounds competitive disadvantage
• How Model Context Protocol could redefine intelligence in luxury

Brought to you by Digital Luxury Group. 

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/