Knowledge@Australian School of Business

Not-For-Profit Volunteers: Selfless or Selfish?


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Not-for-profit organisations often thrive on the strength of volunteers

so understanding what drives people to give time and effort free of
charge is vital. Typically, volunteering is considered a selfless,
empathetic activity, but quite often the "me" factor is at play. A new
study from the Australian School of Business shows the motivations of
volunteers vary greatly between age groups and indicates the need for
not-for-profits (NFPs) to profile their volunteer bases to understand
where gaps exist. Self-interested volunteers can work well, as long as
the NFP knows how to wrangle them.

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