Leonie Seysan speaks with European translation and content localisation expert Anja Jones from AJT. An interesting look at the issues involved in creating or adjusting content and marketing material for foreign markets, and the importance of good translation and localisation. Anja shares some funny examples of brand translation fails and common mistakes brands make when entering foreign markets. If you’re extending into foreign markets and translating website copy, Anja has some helpful tips to help you manage the process for the best result.