The Selling Podcast

NOT JUST HUNTERS AND FARMERS... WELCOME RANCHERS!


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Mike adds RANCHERS to the Hunting and Farming mix. The rancher lives and dies on how well the livestock do. Here is how to ranch:

  • There needs to be food and shelter. They are needing to take the cattle through the whole life cycle. You take the herd through the process and it keeps growing.

Hunter and Farmers are constantly being discussed. Here are our definitions:

  • Hunters are focused on one target. This would be a sale every now and then. The focus is the one or maybe two individuals. Hunter closes with the kill and there is no hunting again.
  • Farmers are people who are working the ground and planting seeds all over. They will then water the crop and always looking because the target is many. In the farming world, you are planting the seeds. There is continual planting the seed and then harvesting.
  • Gatherers are order takers. They are not hunting nor farming.

Farmers are doing the same thing. It is planting, tilling and harvesting. Then they do it again. It is cyclical. However in ranching, there is more complexity because you are constantly moving the animals around and cultivating different areas.

If you think we are missing something or if you have another addition, please reach out to us:

[email protected]
[email protected]

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Scott Schlofman
Mike Williams - Cell 801-635-7773

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The Selling PodcastBy Mike Williams and Scott Schlofman

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