April 28, 2025

Not-marketing a podcast, vulnerability, and the link between money & silence

42 minutes

In this episode, Alec and Jake discuss various themes surrounding podcast marketing, personal branding, and community engagement. They reflect on the significance of Yom HaShoah, share insights on how to market a podcast without heavy reliance on social media, and emphasize the importance of creating value for listeners. The conversation also touches on the power of silence and forgiveness, the role of WhatsApp in community building, and the impact of short form video content. Throughout the episode, they highlight the need for authenticity and vulnerability in personal branding, as well as the importance of finding true fans to support their podcast journey.

Takeaways

The importance of pausing to reflect on significant days like Yom HaShoah.
Marketing a podcast can be done without heavy reliance on social media.
Creating value for listeners is key to successful marketing.
Building a personal brand requires vulnerability and authenticity.
Finding your 'true fans' is essential for growth.
Silence and forgiveness can lead to personal and financial growth.
Collaborating with others can enhance marketing efforts.
Directories can provide valuable resources for new Olim.
WhatsApp is a powerful tool for community engagement.
Short form video content can help reach a wider audience.

Chapters

00:00 Introduction and Personal Updates
01:46 Reflections on Yom HaShoah
04:01 Marketing a Podcast: A New Approach
06:08 Creating Value for Listeners
09:00 Navigating Public Exposure and Vulnerability
12:01 Building a Personal Brand
15:14 The Importance of True Fans
17:57 Spiritual Insights and Personal Growth
21:09 Collaborations and Directories for Olim
25:02 WhatsApp Strategy and Content Creation
26:48 Navigating Short-Form Video Trends
28:11 Balancing Creation and Consumption
30:29 Engagement and Authenticity in Social Media
32:03 Personal Interests Beyond Marketing
38:19 Reflections on Torah and Personal Growth

Links