The book from Aziz Gazipura’s book "Not Nice," explores the detrimental effects of people-pleasing and the benefits of embracing authenticity. The author argues that being "nice" often stems from insecurity and a fear of disapproval, leading to a suppression of personal needs and desires. Through a series of anecdotes and exercises, he guides readers to identify and challenge these limiting beliefs, encouraging them to assert their opinions, set boundaries, and embrace their “shadow” self. Gazipura asserts that by owning our true selves and speaking up authentically, we can achieve greater confidence, self-love, and fulfilling relationships.