Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product.

In this episode of The Dental Marketing Mix, Dan Brian and Brian Craig dig into what actually drives strong LSA performance and ROI for dental practices. They break down the behind-the-scenes management work that Google looks for, from call handling and response time to lead rating, booking feedback, and review signals.

You’ll learn:

• Why LSAs often outperform traditional pay-per-click ads for dentists
• How call handling and responsiveness impact LSA visibility
• The role Google reviews play in lead quality and volume
• Best practices for managing and rating LSA leads
• Why marking appointments as booked helps Google send better leads over time
• What dentists should realistically expect for cost per lead

If you’re running Google LSAs — or considering them — this episode will help you avoid wasted spend and turn LSAs into a reliable, high-ROI new patient channel.

Don't miss the full video conversation and show notes: https://www.dentalscapes.com/not-quite-set-it-forget-it-how-to-maximize-lsa-performance-profitability-for-dental-practices/

And, if you’d like help setting up or optimizing your Local Services Ads, schedule a free strategy call with the DentalScapes team at https://dentalscapes.com/start.