An incredibly detailed twitter thread on ACCC report on google

* Last week? We took a very high level look at a report from the ACCC into the digital advertising market - this isn't the media code, but moreseo looking at how competition in the digital advertising market which happens to be dominated by Google and Facebook. 

* Jason Kint has taken a deep dive into the 222-page report. He is an expert on the Digital Duopoly (Goog & FB) and he is the CEO of Digital Content Next which is an industry 

association that represents big publishers in the US like the NYT & Conde Nast. 

* "hands-down the best report I've ever seen on adtech complex - creates an overwhelmingly clear picture of the problem." Almost makes me want to read it! 

* One of the key findings of that report is Google's tech is the whole way along the advertising supply chain, that means its technology is representing the advertiser who is bidding on an ad spot and the publisher who is selling an ad spot. 

* Kint says "the report pretty much summarizes that both sides of the market are screwed due to Google's adtech monopoly power" - DSP and an SSP 

* He notes that a lot of Google's advantages come from the massive amount of data it collects on us, which make its advertising tools so much more effective than anyone else (except maybe FB). One proposed solution is to make Google silo its data and act as a service provider when selling ad tech. 

* All of this may go some way to explaining why publishers are so pissed off and pushing the media code so hard 

Aussies' iPhone obsession is saving the phone industry

• John Davidson of the Fin shares sales figures of mobile phones in the last quarter
• The numbers show a modest increase in sales for the last q of 2020, up from 3 per cent 
• A small growth, but much better than the “disastrous” sales at the start of the year, which makes a lot of sense
• The rebound was not enough to make up for the slow start to the year, however, and the industry exited 2020 having sold just 8.38 million phones, down 1 per cent compared with the 8.44 million phones sold in 2019.
• The rebound was led by Apple, which had a bumper final quarter of the year after the release of its iPhone 12. Its market share increased by 3.8 percentage points in the year, Telsyte figures show.
• The iPhone now has 46.2 per cent of Australian phone sales, compared with 53.8 per cent for the entire Android market.

Salesforce declares the 9-to-5 workday dead, will let some employees work remotely from now on

• It’s almost a year since we all got sent home from the office and companies are still working out what to do about remote work. 
• Facebook, Microsoft, Dropbox have all announced permanent WFH policies in response to the pandemic. 
• Salesforce says the “9-to-5 workday is dead” and that it will allow employees to choose one of three categories that dictate how often, if ever, they return to the office once it’s safe to do so. 
• Behind Door number one is Flex - which means coming into the office 3 days per week for team meeting etc. and 2 days at home to hang the washing out and get your packages delivered. 
• The second option is fully remote - committing to a lifetime of Zoom calls and the third is office based, like the before...
  

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