Amanda Bradford is a CEO of The League – a dating app for smart, ambitious people. The League aims to gather a selective community of amazing people, and its selectiveness approach caused a lot of media controversy in the very early days of the startup. Despite the disturbing media attention and the fact that the dating market is incredibly crowded, Amanda managed to start with a 25k check and highlighted her product beyond the rest!
Things we talk about:
– Where does all the controversy about The League really come from?
– What are the main lessons learned while at Stanford Business School?
– What was Amanda’s launch strategy and why it was so unique and successful?
– What were the first steps to grow a community within The League?
– What was Amanda’s first funding strategy?
– Why and when Amanda turned down a role at a VC fund?
– Why hiring engineers occurred to be the biggest challenge?
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This episode is brought to you by UnStock www.unstock.io — mobile first marketplace for authentic video. Big thank you to our Partner Kamila Dmowska www.kamiladmowska.com for the fabulous dress and styling!