In this episode of Badge Banter, host Lindsay Martin-Nez speaks with Vinny Peone, Director of Marketing for Eastern Security Services and Intellitech Security Services. They discuss Vinny's journey in the security industry, the challenges of marketing within the sector, and effective strategies for engaging customers.

The conversation also touches on the balance between fun and professionalism in security marketing, the debate between mobile credentials and physical badges, and advice for career growth. Vinny shares insights on the importance of trust in business relationships and the need for marketing to be tailored to end users.