Mastering Innovation

Notes of Data Analytics and Overtones of Customer Engagement


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Winc co-founders Brian Smith and Geoff McFarlane shared how they're using data to anticipate customer desires and get ahead of the next big trend in wine. Read more: https://mackinstitute.wharton.upenn.edu/2019/winc-geoff-mcfarlane-brian-smith/

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Mastering InnovationBy Mack Institute for Innovation Management

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