Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt’s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing Jim’s work ethic and hearing rockabilly, kick-started Matt’s music endeavor. Matt formed the Lone Star Trio when he was 16 years old and started selling cassettes for $3 each out of the trunk of his car. Matt’s rockabilly roots led him to country music where he now front’s Eleven Hundred Springs and his own personal project.

In this episode Matt discusses the difficulty of maintaining a long career and life on the road. Matt talks how he has marketed himself grass-roots style using staple guns, copy shops, sticky fluids and social media.

Listen in and find out what one of Texas’s hottest country music stars thinks about, family, time, art, attention and condensed milk.

The post Nothing Sells Product Like a Good Product – Matt Hillyer appeared first on Scott King.