The Competitor’s Brain

Nothing To Lose


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When Bruce Springsteen walked into the office of music executive John Hammond in 1972, he was nobody. He played a mental trick on himself at that point: he figured that if he failed, he was no worse off than if he'd never walked into the office. 

Spoiler alert: he crushed it, and consequently, you know who he is. 

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The Competitor’s BrainBy Loren Foxx