When you think you are taking loads of action but it turns out it's all going on in your head, how do you pull yourself out of the dark, negative, scarce place and work out what to do next? In this week's vzine I share what works for me and my Clicks And Leads Academy clients...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Clicks And Leads Academy

6 Phase Guided Meditation by Vishen Lakhiani

On the blog

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Hey, Nicola here, how you doing? I'm delighted to report some positive results from gearing up my marketing efforts again.

I've been releasing a series of one-minute videos and within three days of getting those out and disseminating on social media, I have attracted a one year client to Clicks And Leads Academy which is really cool. He said he was just thinking about me and then a video went past and it just reminded him that I could help him and he came and joined up! So welcome back Mark.

The first Vzine has just been edited and crushed down and is ready to go, so we are up to speed with that again. I'm recording next week's Vzine today so Phoebe's got plenty of time to work on it.

I'm going to share in the middle section a long conversation I had with a client about all of this and how she is not doing her own marketing because of what's going on in her head. I hope that will help you like it helped her.

Lets get on with the show, shall we?

There's a big difference between thinking about something and doing something. I had a long call today - one of the Clicks and Leads Academy video webinar Q & A sessions. And just one person turned up so she got me all to herself for an hour, which I'm sure she was delighted about!

She was having a right old flap because, as she said in her own words, "Nothing's happening." So I had a long conversation with her about how nothing happens without you making something happen. And sometimes the thing that you do, directly results in something completely different to what you expected. But that wouldn't have happened, unless you did something in the first place.

I got her to list out everything she'd done. She's supposed to be creating a video a week for her ideal customer or client and she knows exactly who that ideal customer or client is because she's got a few of them already. So she wants to attract more people like that.

She's analysed what their problems and pain and passions and purpose are and she's got a list of topics ready to go. But for some reason, she keeps overthinking things.

Looking back, she was able to see that she'd only produced one video a month and two of those were not directed at her ideal clients.

So we had a long conversation about that and I said I was trying to help her to put processes, simple processes, in place to get her through producing a video a week, at least.

And I said, you know, the thing is batching is so good. I'm doing these daily videos at the moment and I find it so much easier if I record seven at a time. And I do the thumbnails for seven at a time. And then I get the captions done for seven at a time. And then I upload seven at a time to YouTube. And get the transcriptions done from Rev.com. And then I can go off and I can delegate the sharing of them on social media to someone else.

In fact, I can delegate quite a lot of that to someone else. So that's the key, is having a simple batching process, where you do the same activity over and over again seven times. And that gets you into the flow of that activity and you get quicker doing it like that.

And then think - who can I delegate this to?