Shannon Maldonado is a Cancerian. Shannon and Kai talk about how she put pressure on herself to succeed from an early age (14:25), how losing her first job at Tommy Hilfiger almost immediately after getting it was a valuable lesson (23:40), and the process of getting into the consumer's mind to design for them (31:40). They also discuss how YOWIE started as a Pinterest board (37:15) and what gave her the confidence that YOWIE would succeed (51:10). 

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