Apple's Emotional Marketing Strategy, Notes Apps War Heats Up, and Why Tech Prices Keep Rising | For Perspective Podcast

In this week's episode, I dive into Apple's shift toward emotional marketing with their powerful "No Frame Missed" short film about accessibility, the escalating battle between Notion, Obsidian, and Craft for productivity supremacy, and why tech prices seem to be going up everywhere.

Get my new Apple Notes Guide here: https://billmclean.gumroad.com/l/wdsjz

What We Cover:

Apple CarPlay gets Live Activities - finally useful real-world features

Apple's accessibility-focused marketing with "No Frame Missed" action mode film

PlayStation 5 price hikes joining Xbox and Nintendo's trend

Google's nuclear power partnership - why this matters for AI's future

Apple Card's uncertain future as Goldman Sachs exits

The great notes apps war: Notion's $10B valuation vs Obsidian's new "Bases" featureIs Apple Notes falling behind the competition?

My thoughts on Apple's productivity app strategy

Key Takeaways:

Nuclear power might be essential for AI's energy demands

Apple needs to decouple productivity apps from OS updates

The notes app space is more competitive than ever

Sometimes emotional marketing hits harder than feature listsLinks:

No Frame Missed - Apple Video

https://youtu.be/hEalzEnT70k?si=pShIz1LKgUfiUxB9

Chapters:

0:00 - Introduction

0:15 - Apple CarPlay Live Activities Feature

0:59 - Apple's Emotional Marketing with "No Frame Missed"

3:12 - Rising Tech Prices in Gaming Consoles

4:44 - Google and TVA's Nuclear Power Partnership

6:07 - Apple Card's Future with a New Issuer

7:55 - Notes Apps Updates: Notion, Obsidian and Craft

14:43 - Is Apple Notes Falling Behind?

15:15 Apple Notes Guide out now!

20:05 - Conclusion

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