AI CX Innovators

Notion's Emma Auscher on Creating "Everyday Luxury" AI Experiences

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What happens when you serve every single customer — from students to enterprise — with the same white-glove experience? At Notion, it created a CX challenge that traditional automation couldn't solve, forcing them to rethink the entire human-AI balance.

Emma Auscher, Global Head of CX, tells Ashish how Notion's "no customer left behind" philosophy led to a counterintuitive discovery: implementing AI increased both automated resolution rates and human agent interactions simultaneously. Rather than typical deflection strategies, they're creating what Emma calls "everyday luxury" experiences.

Topics Discussed:

  • Transforming CX from reactive cost center to proactive innovation leader using AI-driven behavioral data and engagement analytics.
  • Implementing "no customer left behind" support philosophy that serves students and enterprise clients with equal white-glove treatment.
  • Building Voice of Customer programs that span sales, success, product, and research teams with cross-functional data integration.
  • Balancing human-AI interactions where both automated resolution and human agent engagement increase simultaneously through strategic task allocation.
  • Creating "everyday luxury" AI experiences that prioritize customer value enhancement over traditional deflection metrics and cost reduction.
  • Managing global CX operations across 80% international user base using regional hubs with culturally-adapted strategies and multilingual teams.
  • Developing knowledge management systems as foundational AI use case requiring dedicated content creation and documentation roles.
  • Building CX career progression paths that upskill support agents into product management, engineering, and strategic operations roles.

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    AI CX InnovatorsBy Level AI