A new startup called Notivize aims to give product teams direct access to one of their most important tools for increasing user engagement — notifications.

The company has been testing the product with select customers since last year and says it has already sent hundreds of thousands of notifications.

Instead, he said that the “most valuable” notifications (e.g., the ones that users actually respond to) are usually driven by activity in an app.

And this, Bornski said, also makes it easier to “A/B test and optimize your copy and your send times and your channels” to ensure that your notifications are as effective as possible.

Indeed, Notivize actually integrates with SendGrid and Twilio to send the notifications. | To read full story, visit https://startuparound.com/read/1582936209.6998906/Notivize-makes-it-easier-for-non-technical-teams-to-optimize-app-notifications-–-TechCrunch?ref=audio_experience