In this episode, we're joined by Patrick Manifold, Founder & CEO of Nova Social Media & Marketing. Patrick discusses his journey from growing up in England, becoming a professional basketball player, moving to Nova Scotia and launching the business. Learn how Nova Social has created their local-first brand through organic development and programs like the Tourism Digital Assistance Program. 

Patrick also shares some hot tips for social media marketing, how to get your organization in front of the right audience, and utilizing AI as a scaling system.