This week on Novel Ideas, we talk with Alex Wall, Chief Strategy Officer at Resonate—a new media organization that’s mapping the real-time narrative landscape to help progressives break through.

In this episode, we break down:

* The disconnect between where voters actually get information and where campaigns still invest

* Why our strategies haven’t caught up to how narrative influence really works in 2025

* How Resonate is identifying what’s gaining traction before it breaks wide—and what progressive communicators can do with that insight

* What it means to train a new generation of messengers, build distribution networks, and amplify messages at scale

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