What happens when attention dips before the holiday break, buying cycles heat up for 2025–26 budgets, and your channels keep changing the rules at the same time? You get November, a short, high-leverage month that rewards focus and relationship building.

In this episode, Elana gets tactical. She maps the November mindset for educators, lays out timely moments you can use without feeling gimmicky, and gives specific, platform-by-platform plays you can run this week. She closes with two sharp prompts from LinkedIn that will force you to rethink how you invest in your network and your schedule.

• How to show up with real gratitude that uplifts educators, customers, advocates, and your team
• Why November demands high-utility content and PD that lightens the classroom load
• Timely November moments to use well, World Kindness Day, NaNoWriMo, Thanksgiving, and post-holiday retail windows
• Exactly what to prioritize on Instagram, heavy Reels, created and scheduled in app
• What is actually working on LinkedIn, carousel storytelling, micro frameworks, short visual lessons, plus a reach boost tied to new commenters
• A simple Facebook format that still drives group and page engagement
• How to keep your brand visible while leaders research vendors and set budgets for 2025–26
• Two mindset checks to strengthen your network and your calendar discipline

Access the full episode show notes.