43North has kicked off the sixth year of the $5,000,000 startup competition and is now accepting applications. 

But should your startup apply? How long is it going to take? Why are you seeing 43North staff on the road at demo days? Is your startup ready for 43North? 

These are all great questions and we brought the man behind that works in the shadows to effectively execute the 43North application every year, 43North staffer, Brian Straka. 

Brian talks about how five months of prep are done before the application goes live, why the staff travel across the country to connect with investors and startups, the types of startups we look for and more.