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Now everything's f***ed, what's next?
It's the question that's on everyone's lips. We look at the role brands and brand experience can to play in building a brave new world.
In this episode:
We wrap up Season 1 of the Total Experience Podcast a.k.a. 'Brand Experience in the Age of Corona' by looking at what brands can do to shape our uncertain future in a positive way. With Richard Cable.
A frame of reference
The hero's journey
The region of supernatural wonder
The Spanish Flu of 1918, the Wall Street Crash of 1929 and the global protests of 1968 all rolled into one
A world facing economic catastrophe, global pandemic, racial injustice and inequality
Planning for total victory
Why it's not ridiculous to talk about brand experience at a time like this.
Constructive thinking
Seismic change
History's horrible precedents
Shaping the world for good
The bandwagon is the place to be
Brands and social progress
Courageous individuals and grassroots movements - George Floyd and the humiliation of Donald Trump
The purpose of a brand
Embracing, normalising and amplify positive change.
Brand purpose is still bollocks
Creating bandwagons of our own
Branded cynicism
Aligning what you do and what you say
Revenge spending and the slump to come
Lockdown easing and rising optimism
"Revenge spending"
Government debt and small to medium business meltdown
Where brands add value
Enterprise value and powerful brands
Recklessness of neglecting your brand
Why brand experience is so important: brand, people, touchpoints and creative
Brand
Digital transformation and innovation
The inherent dangers of short-termism and neglecting your brand
Adidas as one to watch
People
Radically altered customer demographics - new skills, asymmetrical effects, the positive effects of lockdown
Touchpoints
Reweighting your brand ecosystem
The rise of social commerce
The re-rise of AR and VR
Only as strong as your weakest touchpoint
Creative
Crises and creativity
Creative red herrings
Glitz and glamour vs grit and grime
The birth of the anti-hero
Smashing shibboleths
Summary
The positive role for brands in unfucking the world
Being on the right side of history
The engine of recovery
View all episodes
By Tribal LondonIt's the question that's on everyone's lips. We look at the role brands and brand experience can to play in building a brave new world.
In this episode:
We wrap up Season 1 of the Total Experience Podcast a.k.a. 'Brand Experience in the Age of Corona' by looking at what brands can do to shape our uncertain future in a positive way. With Richard Cable.
A frame of reference
The hero's journey
The region of supernatural wonder
The Spanish Flu of 1918, the Wall Street Crash of 1929 and the global protests of 1968 all rolled into one
A world facing economic catastrophe, global pandemic, racial injustice and inequality
Planning for total victory
Why it's not ridiculous to talk about brand experience at a time like this.
Constructive thinking
Seismic change
History's horrible precedents
Shaping the world for good
The bandwagon is the place to be
Brands and social progress
Courageous individuals and grassroots movements - George Floyd and the humiliation of Donald Trump
The purpose of a brand
Embracing, normalising and amplify positive change.
Brand purpose is still bollocks
Creating bandwagons of our own
Branded cynicism
Aligning what you do and what you say
Revenge spending and the slump to come
Lockdown easing and rising optimism
"Revenge spending"
Government debt and small to medium business meltdown
Where brands add value
Enterprise value and powerful brands
Recklessness of neglecting your brand
Why brand experience is so important: brand, people, touchpoints and creative
Brand
Digital transformation and innovation
The inherent dangers of short-termism and neglecting your brand
Adidas as one to watch
People
Radically altered customer demographics - new skills, asymmetrical effects, the positive effects of lockdown
Touchpoints
Reweighting your brand ecosystem
The rise of social commerce
The re-rise of AR and VR
Only as strong as your weakest touchpoint
Creative
Crises and creativity
Creative red herrings
Glitz and glamour vs grit and grime
The birth of the anti-hero
Smashing shibboleths
Summary
The positive role for brands in unfucking the world
Being on the right side of history
The engine of recovery