We all talk about the need to understand our customers. 

One of the best ways to do that is with Focus Groups.

Now is a great time to do more Focus Groups. But not the kind that just ask for a feedback on your product or service.

A pure Focus Group is one that seeks to understand all of your customer’s needs, whether they relate directly to your product or not.

Show then you care. Help them anyway you can. You’ll know then better. They’ll know you better.

After all, isn’t that what a good relationship is all about?

#focusgroups #knowyourcustomer #marketing