The article Investing in the Podcast Ecosystem in 2019 highlights the history, state, and effects of podcasting. In addition, it points out the many influences that are increasing the popularity of podcasts, including:

Technology advances are making it easier to create and consume podcasts.

Break out shows like “Serial” are raising the bar and garnering attention.

Major companies are getting involved through investments, acquisitions, and adaptations.

Because of our on-the-go lifestyles, audio is the perfect medium for consuming content.

You can read the full story and discover more podcasting resources at Creative Marketing Brief.