If your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience. 

Joe Pulizzi is an Amazon best-selling author and the founder of three different companies, including the Content Marketing Institute. He received the Caldwell Lifetime Achievement Award from the Content Council. He’s launched dozens of events and hosts numerous podcasts, including This Old Marketing with Robert Rose. 

Outline of This Episode

• [2:23] Joe’s 3 strategies + tactics
• [5:56] How to build an audience in a recession
• [8:47] The less social media—the better
• [13:44] Joe still advocates for print—why?
• [16:56] Marketers: think outside the box
• [18:40] Where Joe sees the event space going
• [21:35] The Content Inc. six-step model
• [25:01] The uptick in marketing agency buyouts
• [27:56] How to follow Joe Pulizzi online

Resources & People Mentioned

• BOOK: Killing Marketing
• BOOK: Content Inc.
• BOOK: Epic Content Marketing
• BOOK: The Will to Die
• Arrow Electronics

Connect with Joe Pulizzi

• Joe’s Personal Website
• Sign up for Joe’s Newsletter
• This Old Marketing podcast
• The Content Inc. podcast
• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com 

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