Hi! This week marked the official kickoff of N/OW Lab. We began by answering key guiding questions to clarify the direction of the app, and aligned on two core personas: the N/OW Shopper and the N/OW Content Creator. Our research focused on Gen Z’s evolving relationship with fashion, AI, beauty, and luxury, along with an analysis of what has made past social platforms succeed or fail. On the technical side, we set up GitHub Enterprise and established our Claude team to support research workflows. We also began experimenting with AI styling and virtual try-on capabilities. Overall, we’ve seen meaningful time savings using AI for research and synthesis — though when it comes to generating strong feature concepts, that’s an area we’ll continue to push on next week. That's all from us & N/OW You Know!