SXSW is 10 days of fun. Many of colleagues (I see you Brett Williams) teased me (on Slack) for having a "great time with all the work down there." But, hey, it's actually work. Attending panel after panel, speaking on your own panels, BBQ after BBQ, happy hour after happy hour isn't easy — no matter how fun it looks from everyone's Snapchat (or Instagram, Messenger, WhatsApp, Facebook) Stories.