#019 - Cindy is the Founder, President, and CEO of The Good Partnership.  Her specialty is working with small organizations.  In fact, her personal mission is “to help smaller organizations learn how to fundraise and better their systems and be more impactful”.

Cindy shows us how effective fundraising starts with mindset and habits.  Instead of viewing fundraising as a necessary evil, something you dread doing, turn it into something you feel good about.  By changing your mindset and then repeating the right habits, you can be much more effective.

The key takeaways from my discussion with Cindy are:  

#1 Don't throw an event if you don't have a committee that can sell tickets and do sponsorships, because it's not worth your time;

#2 Automating some things or even improving your systems incrementally, can have a HUGE impact on your organization's time; 

#3 the best fundraisers are deeply curious; AND

#4 Best source of information about your donors is directly from them.

In this episode, Cindy shares her secret around the “Yellow Brick Road of Yesses”!

Cindy offers her Flipside Fundraising course a couple of times per year.  Click on the link in the show notes to learn more.