The Knowledge Shop

Now you see me. Customer interviews and the power of community - Episode 35

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Recording this on Riverside.fm (thanks to Ahmad for the idea) - this is my first video. Lets see how this goes….

The Knowledge Shop 2.0: Exploring how people discover and manager content? The different approaches people take online vs social vs private channels like Slack / Discord and then how do they re-find the content again? 

User Interview Research Learnings:

  • People want to get to the source of truth / experts as quickly as possible. Need to cut through the noise in knowledge discovery. Google isn’t cutting it, and I quote its a load of “SEO Bullshit”
  • Linkedin is great for finding / contacting experts, using hashtags can be very useful
  • Managing content is easy for target research - ie when you are actively looking for a specific resource, but hard for the “Stumble upon” content. Ie the stuff that will be useful in the future, but that you don't need it right now

    • The NYC Coworking Community:

    • We are becoming a real community. Members are supporting each other, asking for help and being vulnerable. This is really special.
    • Slack is taking off too - if you havent joined, sign up here
    • Now at 450 members, let's celebrate at 500. What should we do.....

      • My first guest appearance on a podcast. https://www.youtube.com/watch?v=wOVG0Azk-i4, that was fun. Now go follow Ahmad talks too.

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      The Knowledge ShopBy Tori Hanson
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