Summary:

In this call, we talk about what happens when your perfectionist part shows up right when things start working – enquiries coming in, sales calls booked, offers taking shape – and how to work with that part instead of letting it run the show.

We explore how to turn nervous energy into a simple, good-enough first offer, and how to sell like a clinician: listen deeply, reflect back what they want, and then make a clear, grounded offer.

We also talk about:

1. Using best-case / worst-case thinking to calm your nervous system before a sales call
2. Framing your first 1:1 program as a minimum viable “rebirth” offer with clean payment options (full price vs early-bird / foundational pricing)
3. Treating “no” as neutral data (and why collecting no’s is a core business skill)
4. SMS follow-up ideas for clinic owners and simplifying online bookings down to “new client” vs “returning client”
5. Turning your services menu into a PDF, IG carousel, and email-gated download, supported by a simple link-in-bio / Stan Store front door
6. Building a low-friction B-roll library, using Edits to grab hook ideas, and leaning on content guardrails + the content compass (growth / nurture / sell)
7. Re-engaging a quiet email list with a simple 3-email sequence and one clear CTA per email
8. Normalising slower seasons, juggling “life is lifing,” and using deep dives and tech setup to help you move the business forward even when capacity is limited

Summary / Show Notes (short version):

In this coaching call, Liam helps Nicole turn her clear ICA and survey data into a simple, sellable $250 health navigation bundle with a 3-month concierge upsell. They map out what’s included in the offer (intake, call, written plan, GP questions, follow-up, 30 days of support), how to talk about pricing without getting stuck in “$ per hour,” and how tools like ScoreApp, TidyCal, Stripe, Fathom, and GPT can streamline delivery.

They also touch on:

1. Using the Understand → Prepare → Navigate framework in her messaging
2. Setting up ScoreApp + booking links + basic IG presence before worrying about funnels
3. A realistic timeline: foundations done by end of Feb, first paid clients by March, plus checking union/conflict-of-interest before a full launch.

In this group coaching call, Liam supports Nicole, Tessa, and Wenna with real-world challenges around niching, creating simple email funnels, and setting focused Q1 income goals. If you’ve been overthinking your niche, hiding because of compliance fears, or stalling on content and follow-up, this replay will help you map out clear, doable next steps.

Originated inside the NPA.

All documents mentioned available in the NPA portal.

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