In this episode of Nonprofits Today, we welcome Tom Ulbrich, CEO of Goodwill of Western New York, entrepreneur, educator, and member of the Forbes Nonprofit Council. With a background rooted in both business and nonprofit leadership, Tom brings a unique lens to innovation and sustainability in the social sector.

Tom takes us behind the scenes of a powerful post-COVID organizational turnaround—where Goodwill WNY rebounded stronger than ever by merging for-profit best practices with a nonprofit mission. From strategic planning and change management to leadership lessons and entrepreneurial culture, this conversation is packed with practical insights for any leader navigating uncertainty.

You’ll hear about:

• How Tom guided a values-driven transformation at Goodwill WNY
• The frameworks used to lead change and build resilience
• The value of mentorship and his work with Colonel Sudip Mukerjee
• What he’s currently reading—and why learning never stops

Whether you're scaling a nonprofit or reimagining leadership in a time of change, Tom’s wisdom will both challenge and inspire.

Quote from Tom:

"Never stop learning."

Connect with Tom:

Website: https://www.goodwillwny.org/

LinkedIn: https://www.linkedin.com/in/thomasulbrich/

𝐒𝐓𝐀𝐘 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐄𝐃 𝐖𝐈𝐓𝐇 𝐒𝐀𝐑𝐀𝐇:

Website: https://sarahboxx.com/

Podcast Nonprofits Today: https://shows.acast.com/nonprofits-today

Podcast No Labels No Limits: http://www.nolabelsnolimitspodcast.com/

Facebook: https://www.facebook.com/strategicvisioncoach/

Instagram: https://www.instagram.com/sarahboxxllc/

LinkedIn: https://www.linkedin.com/in/sarahboxxsherpa/

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒:

#TomUlbrich #goodwillthriftstore #nonprofitleadership #socialenterprise #nonprofitstrategy #entrepreneurship #COVIDnonprofitrecovery #leadershippodcast #nonprofitstoday #ForbesNonprofitCouncil #turnaroundstory #changemanagement #podcastinterview #leadershippodcast #womenwholead #purposedriven #legacybuilding #impactstory #changemakers #missiondriven #nonprofitvoices #nonprofitimpact #leadingnonprofits #sustainablenonprofits #nonprofitleadership #givingbetter #nonprofitsuccess #NonprofitsToday #communitymatters #podcastlaunch #nonprofitsupport #StorytellingForImpact #NonProfitHeroes #PodcastForGood #realtalk #socialinnovation #GoodwillWNY #entrepreneurialleadership #strategicplanning #MissionDriven #TomUlbrich #NonprofitsToday #LeadershipMatters #PostCovidRecovery #ForbesNonprofitCouncil #PodcastInterview #NonprofitPodcast #LeadWithPurpose

Hosted on Acast. See acast.com/privacy for more information.