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NRO #116: Hassel Aviles | Executive Director, Not 9 to 5 - Creating A Better Workplace
Hassel Aviles has 2 decades of foodservice and leadership experience in the hospitality industry primarily in restaurants, events and entrepreneurship. Early in her career she created Toronto Underground Market (TUM), a large-scale food and beverage festival and incubator designed for food entrepreneurs, chefs and home cooks. From 2011-2014 there were 25 TUM events each one was attended by thousands. It produced enormous tourism and economic impact to the city of Toronto and the entire local food & beverage industry. TUM gave birth to dozens of food brands in the GTA, including restaurants, chef celebrities, food trucks & catering companies creating over 500 new jobs in Ontario. She leveraged it to grow another brand she co-created called La Carnita, now a global restaurant franchise. In 2014, she was part of the small team that developed Toronto’s first local food tech delivery company, Feast as the Culinary Director.
Since then, Hassel has been consulting, public speaking, producing unique culinary experiences and advocating for the hospitality industry in new ways. These days, she is a Principal Consultant at Reunion Inc., an Ovare Group-owned business transformation consultancy. In addition to her role at Reunion, Hassel is the Executive Director of Not 9 to 5, a non-profit global leader in mental health advocacy for the foodservice sector. Through practical education and meaningful community-building, we are reimagining the industry by breaking stigmas and fueling hope.
🍽The National Restaurant Owners Network: https://www.nrop.com
🍽My One Page Business Plan Builder: https://stanwith.me/restaurantresource
A "recovering restaurant owner" specializing in the strategic growth of emerging restaurant brands across the country. Kyle’s insider perspective of what it means to be a restaurant owner operator day-in and day-out, allow him to relate to his clients’ ever-changing needs. He's digital marketer first, creating thought provoking content on daily basis on multiple platforms and host of The National Restaurant Owners Podcast, a show focused on bringing value to restaurant owners by sharing his insight and experience, with a wide variety of guests.
✅ Website: http://kyleinserra.space
✅ Instagram: http://www.instagram.com/kyleinserra
✅ LinkedIn: https://www.linkedin.com/in/kyleinserra/
✅ TikTok: https://www.tiktok.com/@kyleinserra
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By Kyle Inserra
5
3131 ratings
Hassel Aviles has 2 decades of foodservice and leadership experience in the hospitality industry primarily in restaurants, events and entrepreneurship. Early in her career she created Toronto Underground Market (TUM), a large-scale food and beverage festival and incubator designed for food entrepreneurs, chefs and home cooks. From 2011-2014 there were 25 TUM events each one was attended by thousands. It produced enormous tourism and economic impact to the city of Toronto and the entire local food & beverage industry. TUM gave birth to dozens of food brands in the GTA, including restaurants, chef celebrities, food trucks & catering companies creating over 500 new jobs in Ontario. She leveraged it to grow another brand she co-created called La Carnita, now a global restaurant franchise. In 2014, she was part of the small team that developed Toronto’s first local food tech delivery company, Feast as the Culinary Director.
Since then, Hassel has been consulting, public speaking, producing unique culinary experiences and advocating for the hospitality industry in new ways. These days, she is a Principal Consultant at Reunion Inc., an Ovare Group-owned business transformation consultancy. In addition to her role at Reunion, Hassel is the Executive Director of Not 9 to 5, a non-profit global leader in mental health advocacy for the foodservice sector. Through practical education and meaningful community-building, we are reimagining the industry by breaking stigmas and fueling hope.
🍽The National Restaurant Owners Network: https://www.nrop.com
🍽My One Page Business Plan Builder: https://stanwith.me/restaurantresource
A "recovering restaurant owner" specializing in the strategic growth of emerging restaurant brands across the country. Kyle’s insider perspective of what it means to be a restaurant owner operator day-in and day-out, allow him to relate to his clients’ ever-changing needs. He's digital marketer first, creating thought provoking content on daily basis on multiple platforms and host of The National Restaurant Owners Podcast, a show focused on bringing value to restaurant owners by sharing his insight and experience, with a wide variety of guests.
✅ Website: http://kyleinserra.space
✅ Instagram: http://www.instagram.com/kyleinserra
✅ LinkedIn: https://www.linkedin.com/in/kyleinserra/
✅ TikTok: https://www.tiktok.com/@kyleinserra
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