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NRO #82: Aaron Noveshen | Founder/CEO, Starbird & The Culinary Edge
Aaron founded The Culinary Edge, the leading food & beverage innovation firm, to help companies with actionable strategic, culinary and operational solutions. Current and past clients include Starbucks, Sweetgreen, McDonald's, Hyatt, First Watch, Curation Foods (Eat Smart), AMC Theaters and many more, plus 25+ co-created global and local restaurant brands.
Aaron leads TCE Ventures that hatched Starbird Chicken, TCE's first self-envisioned and self-operated concept. Starbird Chicken opened to critical acclaim with the Breakout Brand Award from Nation's Restaurant News, and has 6 Bay Area locations, including Terminal 1 at SFO and Levi's Stadium.
Aaron is also the co-founder of Pacific Catch, a WestCoast Fish House with 10 locations operating in Northern California. Aaron actively serves on the board of directors providing innovation and thought leadership to the brand.
Aaron proudly gives back to the industry as Director Emeritus of the California Restaurant Association and the former Chairman of the board of the California Restaurant Association Foundation.
Connect with us!
Subscribe to my YouTube Channel
Follow the show over on Instagram
Join our mailing list
Catch all the good stuff over on TikTok!
Want to Schedule A One-on-One with Kyle?
Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.
Support Our Sponsors
The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here.
Atmosphere TV - Code Kyle
BentoBox - Code Fou6
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By Kyle Inserra
5
3131 ratings
Aaron founded The Culinary Edge, the leading food & beverage innovation firm, to help companies with actionable strategic, culinary and operational solutions. Current and past clients include Starbucks, Sweetgreen, McDonald's, Hyatt, First Watch, Curation Foods (Eat Smart), AMC Theaters and many more, plus 25+ co-created global and local restaurant brands.
Aaron leads TCE Ventures that hatched Starbird Chicken, TCE's first self-envisioned and self-operated concept. Starbird Chicken opened to critical acclaim with the Breakout Brand Award from Nation's Restaurant News, and has 6 Bay Area locations, including Terminal 1 at SFO and Levi's Stadium.
Aaron is also the co-founder of Pacific Catch, a WestCoast Fish House with 10 locations operating in Northern California. Aaron actively serves on the board of directors providing innovation and thought leadership to the brand.
Aaron proudly gives back to the industry as Director Emeritus of the California Restaurant Association and the former Chairman of the board of the California Restaurant Association Foundation.
Connect with us!
Subscribe to my YouTube Channel
Follow the show over on Instagram
Join our mailing list
Catch all the good stuff over on TikTok!
Want to Schedule A One-on-One with Kyle?
Whether you're a restaurant owner who wants to take a deeper dive into a particular subject, or may you're thinking of starting your own restaurant, food truck, or ghost kitchen and want some insight or advice - click here to schedule a one-on-one with me.
Support Our Sponsors
The National Restaurant Owners Podcast is a complete labor of love - which means I would love it if you guys support our sponsors by clicking the link in my bio and using my referral code, so we can keep the lights on over here.
Atmosphere TV - Code Kyle
BentoBox - Code Fou6
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