When you make the "Ask" for a nonprofit, there are two responses. There's "yes!" and it means your donor has moved from prospect to donor. Yes means yes. If your prospect says "no" it usually is a nuanced answer. It's either "no," or it's "no... I need to think about it." There are a lot of meanings to 'no,' and it's your job to take a no as an opportunity. You can learn and become stronger for the future. And by treating the 'no' as a possibility, you might even get this donor prospect to become a donor in the future.