In this episode of the #myBOBstory series, I'm talking with Owner & Creator of Nubian Hue Non Brew, LaJoyce Smith Waajid, about her vegan faux coffee. Nubian Hue Non Brew was inspired out of need and necessity. LaJoyce has been a vegan for many years, but she was a vegan addicted to coffee, which was an oxymoron. The whole purpose of going vegan is to live a healthy, happy life. The coffee was a bit addictive. It was costing LaJoyce a lot of money and she needed an opportunity to wean herself off of it. She had to find a way to get herself off of the coffee, so LaJoyce created her own way: a vegan dessert in a bottle.