While nuclear energy does a lot of things really well, our guest thinks there is room for improvement in one area in particular: marketing.

In fact, John Marshall founded Potential Energy Coalition because climate change has a big marketing problem. His work aims to help rebrand nuclear energy and reshape the way we communicate about the climate crisis.

You can check out the recent report ‘The World Wants New Nuclear’ by Thirdway, ClearPath, RePlanet, and Potential Energy Coalition.

Potential Energy Coalition: Instagram | Twitter | LinkedIn

To learn more about the work Potential Energy Coalition is doing, visit: www.potentialenergycoalition.org/.

Music used in this episode was created by Beat Mekanik