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Nudge reveals how subtle design tweaks, called “choice architecture”, can steer people toward better decisions without restricting freedom. This episode explores the behavioural science behind smart defaults, gentle prompts, and why context matters more than willpower.
Nudge reveals how subtle design tweaks, called “choice architecture”, can steer people toward better decisions without restricting freedom. This episode explores the behavioural science behind smart defaults, gentle prompts, and why context matters more than willpower.