In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their research has given valuable insight into economic models of human behavior. The discussion will focus on how new insights from behavioral research can be accommodated in more traditional models and the areas in which behavioral economics can most helpfully challenge orthodox views on economic behavior.