Katherine Flaschen, Principal Behavioral Designer at ideas42. 

ideas42's Katherine Flaschen explains how to tackle complex challenges like "improving educational outcomes" by using a step-by-step process and focusing on meaningful, movable, and measurable behaviours. To illustrate, Katherine shares a project using social norms and present bias to encourage caregivers to enroll girls in school. Katherine also shares key advice like centring target populations and building partner capacity to increase impact.