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Nudges are being used today in increasingly varied ways to drive consumer behavior. Similar strategies in health care can lead to better medical decisions and improved patient outcomes, says Mitesh Patel of the Penn Medicine Nudge Unit.
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Nudges are being used today in increasingly varied ways to drive consumer behavior. Similar strategies in health care can lead to better medical decisions and improved patient outcomes, says Mitesh Patel of the Penn Medicine Nudge Unit.
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