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Many businesses draw customers from a catchment area around their location.
 
Example business include building trades, health professionals, lawyers, architects.

This podcast introduces Local Area Marketing as part of a series on how to grow this type of business. 

The Local Area Marketing series covers ways of boosting sales in your catchment area systematically and with long lasting success.  Local SEO is covered in detail in the series.

Youtube: https://youtu.be/NUw-lls6BIs

Transcript: https://www.12faces.business/local-area-marketing-blog/