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Understanding the Difference Between Leads and Prospects in MSP Marketing
In this discussion, Paul Green clarifies the difference between 'leads' and 'prospects' in the context of Managed Service Providers (MSPs) marketing. A lead is anybody engaging with your marketing in some way, such as a LinkedIn connection or newsletter subscriber. In contrast, a prospect represents a more advanced relationship, usually involving direct one-to-one discussions about potential business.
The talk emphasizes the importance of constant activity in gathering leads, given the lengthy sales cycle in the MSP industry. The aim is to be present at the right time a prospect is ready to engage in business. Paul also delves into the importance of not obsessing over numbers but instead focusing on the quality of connections and relationships being built.
Key tools such as HubSpot are mentioned as valuable for tracking relationships with leads and gauging their readiness for business dealings.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup
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By RocketMSP LLCUnderstanding the Difference Between Leads and Prospects in MSP Marketing
In this discussion, Paul Green clarifies the difference between 'leads' and 'prospects' in the context of Managed Service Providers (MSPs) marketing. A lead is anybody engaging with your marketing in some way, such as a LinkedIn connection or newsletter subscriber. In contrast, a prospect represents a more advanced relationship, usually involving direct one-to-one discussions about potential business.
The talk emphasizes the importance of constant activity in gathering leads, given the lengthy sales cycle in the MSP industry. The aim is to be present at the right time a prospect is ready to engage in business. Paul also delves into the importance of not obsessing over numbers but instead focusing on the quality of connections and relationships being built.
Key tools such as HubSpot are mentioned as valuable for tracking relationships with leads and gauging their readiness for business dealings.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup