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Summary

Ahead of the 7 May local elections, we surveyed 123 African heritage voters across the UK. The findings confirmed some things we suspected, complicated a few assumptions, and threw up a few surprises.

In this episode, we walk through the data: the scale of Labour's collapse in this community, the Green surge driven not by new voters but by Labour leavers, and what it will take for any party to earn this vote.

It is one of the more important conversations we have had on the podcast. We hope you find it worth your time.

Chapters

00:00 Introduction and Context of the Survey

01:05 Community Voting Intentions and Community Engagement

02:18 Survey Methodology and Respondent Demographics

03:33 Political Party Trends and Voter Preferences

04:56 Key Issues: Cost of Living, Housing, and Immigration

06:36 Community Engagement and Voter Registration Insights

09:57 Age and Demographic Breakdown of Respondents

12:25 Local vs National Issues and Community Concerns

15:14 Effective Campaign Strategies and Community Outreach

18:12 Influence of Political Figures and Community Inspiration

20:51 Emotional Factors and the Power of Hope in Politics

22:17 Immigration Policies and Community Impact

25:09 Representation of Black and Ethnic Minority Politicians

27:13 Barriers to Voting and Community Disconnection

28:46 Engagement Levels and Political Awareness

30:38 Interest in Local Issues and Community Participation

33:41 Housing, Land, and Local Service Concerns

43:48 Discrimination, Racism, and Community Safety

44:48 Cost of Living Crisis and Economic Challenges

54:31 Political Strategies and Community Mobilisation

57:52 Conclusion and Call to Action

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