Can a startup go global right away? Josh Ghaim, CEO of a startup called Nuria, says yes and is demonstrating how it's done through collaboration with Alibaba's Tmall Global. Ghaim co-founded his skincare company after 15 years at Johnson & Johnson. And he says these days, whether you're a big company or  startup, embracing digital transformation in the era of e-commerce it's easier than it ever was to reach new consumers in new markets across the world.