Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with an audience and draws them back to hear more. He explains how he uses different forms of content to pair with a podcast, such as transcripts or blogs to help deliver the message, and also shares how live events can continue to nurture the relationship you have with your audience.

> Transcript

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