Episode #96 - Nurturing a Prospect for the Win

Lead generation has more and more moved away from a transactional activity or generating single events for sales reps, to initiating and maintaining a relationship that leads the buyer to the best choice (ultimately your product or service).

Implementing an effective lead nurturing strategy can have a huge impact on your prospecting activities. The process of nurturing your leads involves purposefully engaging your prospects by offering them relevant information, supporting them in any way they need, and maintaining a sense of delight throughout every stage of the buyer’s journey. 

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