Karena Calhoun welcomes the audience and introduces herself. She is joined by Heidi Medina, who is currently living in Portugal. They discuss Heidi's move to Portugal from the US and her favorite dishes there, particularly seafood. Karena shares a fond memory of her grandfather's love for sardines. Heidi explains that she aims to bring more fun into people's lives through communication and lightheartedness. They discuss the importance of laughter and gratitude in life. Heidi works as a social media marketing strategist, helping online business owners and coaches with their marketing strategies on platforms like LinkedIn. The first steps with clients involve an assessment package and creating an initial marketing strategy for LinkedIn focused on building relationships rather than cold pitching.

Heidi discusses the importance of having an abundance mindset and collaborating with others. She emphasizes the need to prioritize self-care and personal development in order to better serve clients. Building relationships through communication, both online and offline, is key to success in business. Heidi shares her approach of nurturing clients even after their initial engagement, resulting in repeat business. She advises against using direct messages (DMs) as a sales tactic unless it aligns with how one would interact face-to-face. The conversation highlights the value of genuine conversations that lead naturally into discussing business opportunities.

Heidi encourages active listening as a crucial aspect of effective communication and relationship-building.

To get in touch with Heidi, visit talktoheidi.com or connect on LinkedIn at heidimedine.

Mention the importance of bringing more fun into the world and helping people find positivity (04:33, 04:44)

Talk about her journey from a tough background to finding the positive aspects of life (06:47, 07:01)

Describe her work as a social media marketing strategist, focusing on social selling on LinkedIn (11:19, 12:01)

Discuss the importance of building relationships and collaborations in business (12:45, 13:23)

Emphasize the abundance mindset and the belief that there is enough for everyone (14:19)

Highlight the need for self-care and prioritizing oneself in order to serve clients effectively (15:31)

Encourage open and genuine communication, both in-person and online (17:10)

Explain the importance of actively listening to others and understanding their perspective (21:02)

Provide contact information for further communication (21:54)

To get in touch with Heidi, visit talktoheidi.com or find her on LinkedIn as Heidi Medine

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Social media marketing, LinkedIn, Online business owners, Coaches, Assessment package, Initial marketing strategy, Relationship building, Abundance mindset, Collaboration, Self-care, Personal development, Communication, Online, Offline, Repeat business, Genuine conversations, Active listening, Karena Calhoun, Heidi Medina, Lightheartedness, Laughter, Gratitude, Online business owners, Abundance mindset

#relationshipbuilding #abundancemindset #collaboration #selfcare #personaldevelopment

#communication #genuineconversations #activellistening #selfcarejourney #ClientRelationships